Bedding Retailer Hires its First Executive Vice President of Sales and Chief Marketing Officer

Steve Kyger has been named executive vice president of sales and Karen Keck has been named chief marketing officer for Innovative Mattress Solutions (iMS), a 100-plus store mattress retailer doing business as Mattress Warehouse and Sleep Outfitters in West Virginia, Ohio, Kentucky and Indiana.

Prior to joining iMS, Kyger was with Mattress Giant for 18 years. His most recent position was Regional Sales Manager of the Northeast and Midwest. Before that, he was with Mattress Discounters for 10 years in the Washington, D.C. area.

Prior to iMS, Keck held various senior positions at Lexmark International, Inc. while launching content strategies as well as the program.  She also held the program manager position for implementing eCommerce in a direct model.

Earlier in her career she was part of the dynamic marketing team at Target Corporation in several positions including management.  Keck lead numerous buzz-worthy campaigns for a variety of new brands and customer-focused programs such as Choxie, GoInternational, ClubWedd and Baby.  In 2003 and 2005 there were vertical fashion shows in Chicago and New York City that were live video streams via the Web; an effort lead with Yahoo! and Target’s own IT department.  She also played key roles to launch several firsts for Target Corporation such as the ‘transfer your prescription online’ program as well as the ‘order online and pick up in the store’ program for SuperTarget’s deli department.

“There is considerable potential for Sleep Outfitters and Mattress Warehouse to stand out in an over-saturated market,” says Keck.  “Today’s shoppers are savvy, thanks to technology, and they want to know they are getting a high-quality product at a great value in a way that’s convenient for them.  We’re gearing up to deliver just that.”

Both Kyger and Keck report to Kim Knopf, president and CEO of iMS who is an industry veteran in the sleep category for nearly 3 decades.

“We are excited that Steve and Karen are on board to lead some of our next stages of advancement,” said Knopf.  “Steve brings a breadth of knowledge while Karen brings innovative marketing and eCommerce experience.  They will help us achieve the growth we’re looking for as we expand our business into new markets and platforms.”

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